CraftJack builds smart systems that run your business behind the scenes. Proposals, follow-ups, scheduling, customer questions, data entry, if your team does it every day, we can automate it. We work with construction companies, law firms, agencies, medical offices, and every kind of business in between. We also design websites that actually bring in customers. One team. One point of contact. You focus on your business. We'll handle the rest.
We build smart digital assistants that are trained on your specific business. Your documents, your processes, your way of doing things. They don't just sit in a chat window. They actively handle real tasks: drafting proposals, reviewing support tickets, screening new inquiries, and routing information to the right people.
You don't need to understand the technology behind it. That's our job. You just tell us what's eating up your team's time, and we build a system that takes it off their plate.
How we get there: We sit down with your team, map out the tasks that are repetitive or error-prone, and build custom tools to handle them. Then we train your team, document everything, and stay available to keep things running smoothly.
Most business websites look like they were built five years ago because they were. They're slow, they don't work on phones, and they're not bringing in customers. We fix that. We build clean, fast, modern websites that load quickly, look sharp on every device, and are designed from the ground up to turn visitors into real leads.
If your current site is salvageable, we'll renovate it. If it needs to go, we'll rebuild. Either way, you end up with a site that actually reflects the quality of the work you do.
What you get: A custom-designed website with a clear strategy behind it, built to be fast, easy to find on Google, and simple for your team to update. Plus documentation and ongoing support so you're never left guessing.
I started my first company in Zurich, an advertising agency that ended up working with brands like Red Bull, Volvo, Peugeot, Credit Suisse, and Raiffeisen. It was an incredible ride. But what I kept noticing wasn't the creative work itself. It was how much time and energy got wasted on the operational side. Manual processes, disconnected tools, things that should have been automatic but weren't.
That curiosity led me into technology. I went on to build multiple tech startups, raised funding, shipped products, and learned firsthand what it takes to build systems that actually work at scale.
Here's what I believe: we're at a massive turning point in how businesses operate. The tools available today can genuinely transform the way a small team runs. Not in some abstract, futuristic way. Right now. And most business owners know they should be taking advantage of it, they're just not sure where to start or who to trust.
That's why CraftJack exists. I'm passionate about helping people take that next step forward. Whether that's automating the stuff that's been eating your team's time, or finally getting a website that works as hard as you do, I'm here to make it happen.
We sit down, learn how your business actually runs, and identify the places where time and money are leaking.
We lay the groundwork: strategy, structure, and design. Everything is planned before a single thing gets built.
Smart assistants, connected systems, and websites go live. We test and refine until everything runs cleanly together.
You get documentation, training, and a direct line to us. We stay available to adjust and improve as your business grows.
We had three different freelancers and nothing was talking to each other. CraftJack came in, connected everything, and built us a system that handles 80% of our proposal writing. We got our evenings back.
Everyone kept telling me "you need AI" but no one could explain what that actually meant for my business. Jackson showed up, built something specific for us, and it just works. No hype, just results.
Our old site was embarrassing and our tools didn't talk to each other. Now we have a site that brings in leads, automation that runs on its own, and a support reviewer that catches problems before our clients do.
You don't need a brief, a spec sheet, or a clear idea of what you want. Just tell us what's frustrating you and we'll figure out the rest together. Most of our best projects started with "I don't even know what's possible."
Book a free blueprint call. We'll look at what you have, talk through what's possible, and give you an honest answer on what it would take.